The Business Of Sign Making

vinyl sign making business

So, you are thinking of starting a sign making business. Well, you are in luck as sign making is an easy business to get into, very lucrative has a very stable market. As long as people and businesses need to market their products and services, they are going to need signs to accomplish it.

Now, when I say that sign making business is easy, do not get me wrong. It is still like any other business, and if you do not have a good plan, you are pretty much going to fail. In this article, we are not going to deal with setting up a business plan, as there are many sources for that, but we will look at some key factors to making a successful sign business including an overview of the equipment supplies you will need to get started.

There are many key factors such as location, artistic talent, equipment supplies and even software, but we are just going to look at the location and vinyl signs supplies.


When starting out, your customers are most likely to be political campaigns, schools, churches, and other small businesses. Therefore, having your shop visible and accessible to customers is very important. However, there is no need to break the bank to open up a shop in times square. A 2nd-floor office space or a shop at the edge of town is usually fine. Just ensure that there are a lot of people driving by, and they can see your sign as they pass by.

Also, do not forget that your sign gives the first impression of your business, and it will tell a lot about the quality of your business. So, have your sign as high quality as possible.

If you customers cannot come to you, then take your business to them. There are many interesting sign business that operate ‘mobile.’ You can even use a minivan for this. You can travel to places like racetracks where you can offer on spot vinyl lettering and graphic services to racers who need some extra vinyl on their cars. Sometimes, a little creativeness goes a long way when it comes to reaching customers.

Vinyl Sign Supplies

When starting a sign business, your primary media will be vinyl. You can buy a lot of various Pantone colors, metallic vinyl, holographic vinyl, reflective vinyl and even vinyl that resembles etched glass. With the huge variety of vinyl films in the market, artistic possibilities are almost endless giving you the opportunity to make fantastic vinyl signs.

One key point you will want to keep in mind is that vinyl comes in different levels of quality. Quality is often determined by the length of time it will be able to withstand sun exposure and other weather condition. In this regard, you will want to assess the environment the sign will be displayed in order to determine what grade of vinyl to use.

Also, you will need sign supplies such as squeegees, transfer tape, tape measures, X-ACTO knives, T-squares and the like. You will also want to keep a lot of substrate materials nearby such as various sizes of banners, magnetic sheeting, Alumalite, and Coroplast.

Basically, you have to keep enough on hand in order to fulfill the most basic requirements. More specific or elaborate substrates and larger quantities can be ordered, and most of the sign supply companies will have the fresh materials delivered to you within 24 hours.

Once you have set up your sign workshop, you’ll find that you are capable of a variety of different signs. As your business grows, you can gradually upgrade your equipment and supplies as demand increases. However, you may find that you will never outgrow your initial services and products as vinyl cutters are very versatile, and the demand is always high.